The first thing which write will always be a question mark
Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level. It’s more then just a logo and some colors! It’s what you represent!
Branding is important because it:
- Helps you stand out from the competition.
- Builds brand recognition.
- Creates a consistent brand experience for your customers.
- Sparks a connection with your audience and turns that audience into loyal customers.
As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important. “If only given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed verses something plan and simple.”
- It sets the first impression
- It aids in your search engine optimization (SEO) strategy.
- It sets the impression for customer service
- It builds trust with your audience
- Your competitors are doing it!
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It creates consistency
”Your website design is an opportunity for you to set your business apart from the rest”
Search Engine Optimization (SEO)
SEO: Broken down into two steps these two steps; Optimization and Authority!
1. Optimization simply means Google can understand what keywords you’re targeting, which services and or products you sell, and where you sell them.
2. Authority is making sure Google knows you have the best content for their users. To grow your websites Authority, your putting out great content that naturally people will want to share and it will be linked
- 97% of people learn more about a local company via the internet.
- 72% of consumers who perform a local search visit a store within five miles of their current location.
- There are approximately 71,780 Google queries per second.
- Want some scary SEO facts? Check this: 80% of Google’s users ignore its ads.
Google stresses that its ads work, but then saying so contributes to its income. However, when four out of every five people ignore it, you start to see why organic search is actually the most important thing of all. Put your budget into developing your organic results rather than wasting it on Google ads, and you will get a superior ROI.
Simplicity is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve simplicity through design.
Colour
Colour has the power to communicate messages and evoke emotional responses. Finding a colour palette that fits your brand will allow you to influence your customer’s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well. Pleasing colour combinations increase customer engagement and make the user feel good.
Type
Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website.
Imagery
Imagery is every visual aspect used within communications. This includes still photography, illustration, video and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Most of the initial information we consume on websites is visual and as a first impression it is important that high quality images are used to form an impression of professionalism and credibility in the visitors mind.
Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.
The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies have found that most of what people see is in the top and left area of the screen. The F’ shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed website will work with a readers natural pattern of scanning the page.
Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast, typographically, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.
Grids help to structure your design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.
Web hosting is a place on a server, where your website files and data is stored or Web hosting is a service that allows your website to be viewed on the Internet. Our data centers are based in USA and Canada.
A domain name is your web address on the internet. Typically this would be something like yourcompany.com or yourcompanyname.ca
The Salesforce Lightning Design System (SLDS) is:
Brand and product design guidelines, Design Patterns and Component Blueprints for creating unified UI in the Salesforce ecosystem.
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A Design Pattern is:
Principle-driven guidelines of a repeatable experience.
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A Component Blueprint is:
Framework agnostic, accessible HTML and CSS used to create components. This includes:
- Pre-production markup: this is the markup on the SLDS website
- Production CSS: in general, the SLDS CSS.
- Interaction Guidelines: including desired component lifecycle, mouse and keyboard interaction, accessibility guidelines and JS guidelines